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High-Risk, High Reward: How to Thrive in “Un-bankable” Industries
Why traditional banks say no, and how fintech innovators like Marlo are changing the game for businesses in cannabis and beyond.
Emma Hayes
Marketing Consultant
Customers expect personalized experiences. When businesses tailor interactions to individual needs, they create stronger relationships and higher retention. Here are five personalization strategies that drive loyalty.
Why Personalization Matters
Generic experiences push customers away. Personalization makes users feel valued, leading to deeper engagement and long-term loyalty.
Use Customer Behavior Data
Track purchase history, browsing patterns, and engagement levels to tailor recommendations and messaging.
Segment Your Audience
Group customers by demographics, interests, or behaviors to create more relevant marketing campaigns and product experiences.
Automate Personalized Outreach
Send targeted emails, special offers, and reminders based on past interactions to keep customers engaged.
